Coaching and Return on Investment

Corporate Coaching is in demand by organisations who know that people are their most valuable resource and that by investing in their people they increase the chance to retain them. A first-rate coaching programme brings considerable and lasting benefits to people's productivity, performance, leadership skills, strategic focus and cooperation.

Below is a compilation of some of the research that has gone into identifying and quantifying these benefits:

Manchester Group Inc, January 2001

Research showed the following findings:

  • Corporate Coaching yields return on investment of almost six times the initial investment in a typical coaching assignment.
  • Companies who have provided coaching to their executives and their teams have realized improvements of over 48% in productivity, quality and organisational strength.
  • Executives who have received coaching have reported improvements of over 60% in working relationships with direct reports and peers, teamwork, job satisfaction and conflict resolution.

Chartered Management Institute and Campaign for Learning - "Coaching at Work"

Research issued in a press release dated 16th May 2002 showed:

  • 80% of executives say they think they would benefit from coaching at work and dismiss the suggestion that coaching is just another fad
  • Virtually all managers (96%) think coaching should be available to every employee, regardless of seniority
  • 85% of managers say the main value of coaching is in enhancing team morale
  • 80% of managers value coaching for generating responsibility on the part of the learner

International Coach Federation and Linkage Inc. - "Coaching in Corporate America"

Research issued in a press release dated 22nd November 1999 - survey conducted in 4000+ corporations. Primary benefits of corporate coaching are:

  • Improved individual performance
  • Improved bottom line results
  • Improved client service
  • Improved client service
  • Development of people for the next level

International Coach Federation - "Survey of Coaching Clients"

Research during 1998 showed:

  • 81.9% said it was important to them that their coach has special training in coaching
  • The outcomes that clients most often attribute to their coaching are:
    • Higher self-awareness (68%)
    • A more balanced life (61%)
    • Smarter goal-setting (62%)
    • Lower stress levels (57%)
    • Greater self-confidence (52%)
  • 70% of clients said their investment in a coach was VERY valuable

Vision Quest Consulting

Research conducted during 2001, found that of all coachees interviewed:

  • 100% increased their ability to deal with business challenges by 75% or more
  • 88% improved their job satisfaction by 75% or more
  • 80% improved their ability to stay focused under pressure
  • 78% increased their productivity at work by at least 50%

The LifeCoaching Company - "Coaching Today Survey"

Research took place at the HRD Show in London in April 2002, respondents all HR professionals:

  • 86% held very positive views on coaching
  • 86% of respondents' organisations have offered coaching at one time or another and coaching is CURRENTLY taking place in over one third (36%) of organisations
  • Respondents feel that coaching achieves the following desired outcomes:
    • A positive impact on other aspects of participants' lives, both at work and outside the workplace (96%)
    • A feeling amongst participants of ownership of the issues and the outcomes (85%)
    • Readily-quantifiable and positive results, often demonstrated on the company's "bottom-line" over the long term (62%)
  • TOP 4 words associated with COACHING (from a given list) were:
    • Supportive (98%), Empowering (82%), Holistic (80%), Inspirational (77%)
  • TOP 3 words associated with TRAINING (from the same given list) were:
    • Prescriptive (71%), Rigid (70%), Intimidating (50%)

The Chartered Management Institute and Campaign for Learning, supported by Lloyds TSB.

2002 Survey of UK organisations showed:

While 33% of respondents had received coaching themselves, 80% believe that they would benefit from coaching/more coaching in their place of work while 93% believe that coaching should be available to all employees. Coaching was perceived as great benefit in a range of areas. Not surprisingly development of task-specific skills was seen important but, as if to confirm the great value of "soft skills" within the working environment, Managers also felt they wanted more support to develop personal effectiveness, emotional intelligence, assertiveness or communication skills. All of these are areas where coaching can have a real impact in a short period of time.

International Personnel Management Association (IPMA)

Results published in January 2001, concluded that:

"ordinary training typically increased productivity by 22%, while training combined with life coaching increased productivity by 88%"

Lee Hecht Harrison

HR Survey 2002, surveyed 488 Human Resource professionals to learn how coaching is being used in their organisations. Findings showed that:

Companies are increasingly turning to coaching for leadership development, style issues and talent retention, so it makes sense that 55% of respondents said that their organisation uses coaching as a one-on-one process intended to maximize management and leadership potential and 54% do so to change behaviours. A surprising number of respondents indicated that their organisation uses coaching for personal/psychological counselling (36%), advice on appearance or attire (13%) or preparation for a major speech or presentation (11%).

Return On Investment - CoachDynamix™